“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

The set was designed by London-based LEGO fan Toby Brett, as part of the LEGO Ideas programme.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

“For us, this is THE event of the year,” said Becs Henchey, Product & Innovation Director at Golden Bear.

Does considering cost come at a cost? Inventors and IR execs discuss the good, the bad and the ugly of ‘self-policing’ the commercial viability of ideas?

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

“Ideas come from all over the place!” Inventor Vinny Sagoo talks games, magic and more.

Fabled will introduce two new rarities to look for in each booster pack: Iconic and Epic.

“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.