“Hot Wheels has always fuelled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel.

Inventor David Wexler and Pat Jackson, Senior Game Design at Hasbro, tell us why they feel the Connect 4 brand continues to engage designers and gamers alike.

“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“I would challenge Hollywood to come up with a better script!”: Inventor Michael Bergmann and Mike Scheffki, VP of Marketing at MAGNA-TILES, talk us through the origin story behind Rail Racers.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 23rd to Thursday, June 25th.

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

In the running this year are Matthew Dunstan, Grégory Grard, Tomáš Holek, Ryan Laukat and Paolo Mori.