Mattel details first wave of Mattel Brick Shop Hot Wheels sets
“Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles,” said Roberto Stanichi, EVP, Global Head of Vehicles and Building Sets at Mattel.
Moose Toys to enter STEM category through CrunchLabs collaboration
“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.
Chelsea Stevens on the origins – and future – of Zuru’s weighted plush brand Hug-A-Lumps
“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.
Fat Brain Toys’ Adam Carson to explore ‘Designing Without Permission’ at Play Creators Conference 2025
Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.
Which body language should you never ignore in creative meetings? Deej Johnson discovers the answer…
Creative consultant Deej Johnson reveals the body-language gesture you should always question!
Wilder readies NERF Battle Play Experience targets and accessories
“It’s an exciting step forward for Wilder and the product line as a whole,” said Casey Karls, CEO of Wilder.
Super7 launches Blondie ReAction Figure
The 3.75″ figure captures Debbie Harry in her yellow Vultures shirt.
DSTLRY launches card game based on its award-winning Somna comic
The social deduction game – called Unveil the Shadows – has been crafted with artwork from Somna creators Becky Cloonan and Tula Lotay.
Woodpecker Labs’ Zach Rome on his gross-out – and surprisingly strategic – card game, Go Poo
“It’s the grossest game of Go Fish ever”: Zach Rome talks us through Go Poo.
PAW Patrol-themed land to open at UK’s Chessington World of Adventures in 2026
The development will boast four PAW Patrol-themed rides, as well as guest accommodation and a customised retail offering.