We caught up with North to learn more about what makes a concept perfect for Wow! Stuff, and delve into the development process behind the firm’s award-winning Invisibility Cloak.

4, 3, 1… If you’ve never felt tense saying that sequence of numbers, there’s a good chance you’ve not yet played Decrypto. We caught up with its inventor, Thomas Dagenais-Lespérance, to find out if he’s on our wavelength.

What does it take to make a trivia game with no turn taking, no unfair questions – and no need to be a clever clogs? We caught up with Confident designers Natalie Podd and Ceri Price to find out.

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.

Creative consultant, Deej Johnson, looks at how firms unwittingly hinder creativity, and what to do instead.