Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

Phil Ratcliffe discusses how MV Sports helps brands thrive in the outdoor market.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Paper Engine’s Keith Finch, Louise Clasby and Jason McKenzie on sustainability, Aardman and playing with paper.

Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.

We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.

A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.

Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.