Bananagrams enjoys over 30% growth in the UK in Q1 2019

Posted on 12th April 2019 By Billy Langsworthy

Bananagrams has seen an impressive year-on-year growth for Q1 in the UK of 34.8%, according to NPD data.

The increase in sales comes exactly one year after Asmodee became the official UK supplier for the hit word.

A key part of Bananagrams’ continuing growth is a long-term strategy of exposure to creative talent such as writers, producers and actors. This has resulted in a number of high-profile appearances in TV shows and movies, including Peter Rabbit, Catastrophe, Neighbours, Orange is the New Black, Billions and Black-ish.

“I’m delighted to see UK sales of Bananagrams soar this year,” said Rena Nathanson, top banana at Bananagrams.

“The whole team at Asmodee has a fantastic understanding of our game and where it fits in the market, so it’s no surprise that – in their caring hands – the game is flying off shelves and reaffirming its position as an evergreen favourite.”

Banangrams Deisgn Games Growth inventor NPD Peter Rabbit Rena Nathanson Sales Toys UK

More Recent News

Hasbro, tonies, Peppa Pig

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro, Playmates, Power Rangers, Karl Aaronian, Casey Collins

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys, Despicable Me, Joe Smith

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG, Playmobil, Zara, Lyle & Scott, Meike de Vaere, Bjoern Seeger

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries, Gary Pope

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT, Women in Toys, Kristin Lecour, Mary Kay Russell

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.

Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.