Big G Creative teams with Kraft Heinz on new games inspired by Heinz Ketchup, Jell-O and Kraft Macaroni & Cheese

Posted on 14th October 2020 By Billy Langsworthy

Big G Creative has teamed up with Kraft Heinz to launch the Kraft Heinz Variety Game Pack, a three-in-one games bundle inspired by Heinz Ketchup, Jell-O Gelatin and Kraft Macaroni & Cheese.

The Heinz Ketchup Dice Game is a press-your-luck game that sees players roll the dice and collect as much ketchup as possible to score 57 points, while the Jell-O Jiggler Slap Game tasks you with being the first to slap the correct card on the Jell-O gelatin flavour that’s called out to win.

Elsewhere, the Kraft Macaroni & Cheese Game is about playing matching noodle cards to push the Cheesasaurus Rex piece up the Noodle Meter.

“For most families, more time at home means getting extra creative with day-to-day routines and seeking out fun experiences in between,” said Steven Anne, creative director at Big G Creative.

“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night.”

Chris Urban, Vice President of Marketing at Kraft Heinz, added: “We are always looking for ways to surprise & delight consumers who love our brands, so we’re excited about this opportunity, especially with the extra time everyone is spending at home right now.”

Big G Creative’s Kraft Heinz Variety Game Pack is available exclusively in the US at Target.

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