Bitzee “epitomises our obsession with pushing the boundaries of play”, says Spin Master

Bitzee, Spin Master, Chris Beardall

Spin Master has detailed Bitzee, a fresh innovation in the digital pet category.

Bitzee pets are housed inside a purple pod and, once opened, they come to life with a full colour display that kids can touch, feel and interact with.

Virtual interactions allow users to feed them, rock them to sleep and clean up after them – and they respond to tilts, swipes and shakes with sounds and reactions.

“Spin Master has a reputation of delivering unique innovation and disrupting play patterns, transforming the way kids play and interact with toys,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.

“Bitzee epitomises our obsession with pushing the boundaries of play, introducing adorable digital pets that kids can really touch, feel, and interact with, reimagining a once two-dimensional interaction and infusing it with colour, gamification and collectability.”

Each Bitzee evolves from baby, to adult, to a super Bitzee, and kids can collect up to 15 characters in one pod. Types of pet includes a Puppy, Hedgehog, and Bunny, rare pets like the Butterfly, Poodle and Chameleon, and legendary characters like a Mercat and a Unicorn.

Bitzee has a suggested retail price of $29.99 and will be available from August 1st.

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