Brunel University London looks for toy firms to set industry challenge for students

“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

Gibsons’ Abstractable comes from Making Things’ Fi Murray while Big Potato’s Whirly Derby is invented by Tedman Getschman.

The range will be able to blink, chatter and ’cause mayhem on command’.

This year’s top 10 includes chats with JMP Creative’s Jim McCafferty, Horizon Group’s Roshan Wijerama and IDEO’s Inna Yankelovich.

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.