Brand Designs
Brand Designs: Rockpool’s Vickie O’Malley talks experiential licensing, flexible thinking and Wes Anderson
We caught up with O’Malley to learn how inventors can work closer with the licensing community, and find out why she’d love the chance to develop a licensing programme around Wes Anderson’s portfolio of movies.
Brand Designs: Start Licensing’s Ian Downes on creativity, ‘brand DNA’ and bringing Wallace & Gromit into board games
This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.
Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration
Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.
Brand Designs: Funko’s Lucy Salisbury on why understanding what fuels a fanbase is key to creating great licensed product
Lucy Salisbury heads up Funko’s licensing team for EMEA, managing the firm’s portfolio of more than 1000 active licences and over 10,000 characters.
Brand Designs: Riverside Brands’ Ashley Holman on what inventors need to know about working on licensed product
Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.