I.D.I.O.T Award

Spin Master’s Ben Varadi discusses inventors, creativity and the company’s most underrated product…

From Tyco and Seven Towns to Hasbro and Mattel: I.D.I.O.T. winner David Berko in conversation

“Let’s put it this way – it won critical acclaim.” Tom Mason on the art and science of finding ideas

“How can I get the word ‘idiot’ into the award?” Chris Taylor on the fun of the industry and starting the I.D.I.O.T.s.

Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”

I.D.I.O.T. Award winner and Hasbro legend Mike Hirtle looks back on his fantastic career

As Sir Torquil Norman, CBE, celebrates his 90th birthday, we look back at a roundtable chat from 2014 where he tells Dougal Grimes how Polly Pocket came to market…

Winning Moves co-founder Mike Meyers reveals the Inventor Relations methods that made him a legend

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.