I.D.I.O.T Award

“If it weren’t for inventors, we wouldn’t be here today”: Spin Master co-founder Ben Varadi on how inventors shaped the toy titan

Spin Master’s Ben Varadi discusses inventors, creativity and the company’s most underrated product…

Industry favourite David Berko discusses his long career… And the advice Tom Kremer gave him early on!

From Tyco and Seven Towns to Hasbro and Mattel: I.D.I.O.T. winner David Berko in conversation

Former Fisher-Price and Hasbro R&D man Tom Mason discusses pant-wetting hits… And winning the I.D.I.O.T.

“Let’s put it this way – it won critical acclaim.” Tom Mason on the art and science of finding ideas

Polly Pocket co-creator Chris Taylor reveals why he entered the toy industry

“How can I get the word ‘idiot’ into the award?” Chris Taylor on the fun of the industry and starting the I.D.I.O.T.s.

Milton Bradley and Hasbro inventor-relations guru Mike Gray looks back at his amazing career

Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”

“My career was built on a joke!” A candid chat with former Hasbro inventor relations titan Mike Hirtle

I.D.I.O.T. Award winner and Hasbro legend Mike Hirtle looks back on his fantastic career

Bluebird Toys founder, Sir Torquil Norman, CBE, discusses his extraordinary career

As Sir Torquil Norman, CBE, celebrates his 90th birthday, we look back at a roundtable chat from 2014 where he tells Dougal Grimes how Polly Pocket came to market…

Hasbro’s former Inventor Relations guru Mike Meyers on asking questions – and giving credit

Winning Moves co-founder Mike Meyers reveals the Inventor Relations methods that made him a legend

Legendary inventor Eddy Goldfarb – the man behind toys like Chattering Teeth, Stompers and KerPlunk – on the power of optimism

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Spin Master’s Ben Dermer on why the job of toy creatives is the opposite of being inventive

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.

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