CES 2018: Kolibree’s AR-enabled toothbrush adds games, filters and interactive rewards to teeth brushing

Posted on 8th January 2018 By Billy Langsworthy

Kolibree has launched an augmented reality-enabled toothbrush at CES Unveiled 2018.

Named Magik, the toothbrush uses AR to add games, filters and sticker packs to teeth brushing.

“Games are proven to keep the attention of children, so why not use that to combat and eradicate cavities?” said Thomas Serval, CEO, chairman, and co-founder of Kolibree.

“Magik is the start of our vision to transform the way children approach oral care routines, from an obligatory chore to a fun and educational pillar of their nighttime routine.”

Magik’s app offers 15 different worlds for kids to engage with. The brush and app work together allowing children to hit the right spot while brushing and get rewarded with interactive masks when they’ve brushed thoroughly.

The product also offers guidance with its instructional brushing features, teaching kids exactly where to brush, and how long they should focus on each spot.

More Recent News

Wildbrain CPLG extends joy of Playmobil to fans through new licensing collaborations

Multiple global partners include McDonalds, Kia Motors, Really Nice Things, Sahinler, Leblon Delienne.

Hasbro relocating from Rhode Island to Boston as part of its Playing to Win strategy

“These offices will fuel the next chapter of Hasbro.” says Hasbro CEO Chris Cocks.

The Toy Association celebrates opening of Toy Building in LA

“The strategic opening of The Toy Building further establishes Southern California as a key hub for international trade, innovation and business in the toy and play sector,” said Greg Ahearn, President and CEO of The Toy Association.

Spin Master launches Primal Hatch Jurassic World T. REX

“The Primal Hatch Jurassic World T. REX offers an unforgettable experience that immerses kids in a new level of play,” said Doug Wadleigh, Spin Master’s President of Toys.

Topps readies Dune trading cards

The range includes Spice cards that are infused with actual spice used in the film.

Board Game Club’s Play Creators special lands with a bang

“We had a strong menu on offer, full of fresh tabletop treats, and it was wonderful to see such a broad mix of guests enjoying them,” said Lesley Singleton, Founder of Playtime PR and Co-Founder of Board Game Club.