Craft Buddy to launch Fuzzballs Crystal Art ranges

Craft Buddy has secured a new licensing agreement with Fuzzballs, the kawaii-inspired brand created by Marc Sach.

The collaboration will see Fuzzballs translated into the award-winning Crystal Art ranges.

“Fuzzballs is a fantastic addition to our licensing line-up, and our first foray into kawaii pop culture,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“Marc’s vision and dedication to the brand mirrors the way Dino and I have built Craft Buddy – with passion, creativity, and a close connection to our audience. We believe Fuzzballs will resonate ‘fuzz-tastically’ with our customers, while also introducing new fans to both crafting and the Fuzzballs universe.”

Marc Sach added: “Fuzzballs has always been about fun, positivity and cuteness overload, and I couldn’t be more excited to see that energy sparkle through Craft Buddy’s award-winning Crystal Art ranges.

“The brand’s relatable characters give fans a way to connect on a personal level, and now this collaboration lets them get even closer by being creative with the characters they love. It’s a wonderful way to expand the Fuzzballs universe, giving fans the chance to not only collect but also create their own pieces of Fuzzballs magic.”

Initial concepts for the range will be unveiled at Craft Buddy’s in-house SS26 showcase at its UK head office and the LA Previews.

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