Dumb Ways to Die gets the card game treatment from Spin Master

Posted on 7th March 2023 By Billy Langsworthy

Spin Master, Dumb Ways to Die
Dumb Ways to Die ­– the brand that began life as an Australian public safety campaign from Metro Trains – has now entered the board game space thanks to Spin Master.

The campaign first went viral in 2012, but the song used in the campaign has recently taken off on TikTok.

In the game, each player starts with three lenticular Animated Bean Death Cards, and the last person to have one or more Beans alive is the winner.

The Dumb Ways to Die card game launches this summer and you can check out the original campaign video below:

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Dumb Ways to Die Spin Master

More Recent News

Warner Bros. Games, TT Games, DC, LEGO, JB Perrette, Jonathan Smith, Fredrik Löving

LEGO Batman: Legacy of the Dark Knight video game to land next year

“Our remarkable team at TT Games is working hard to deliver a fresh take on the beloved Batman universe,” said JB Perrette, President and CEO, Streaming & Games at Warner Bros. Discovery.

Dōteki, TOMY, Julie Gwaltney

Dōteki “reinvents the battle category”, says TOMY

“It’s designed to engage today’s kids in a whole new way, and we’re proud to lead the charge,” said Julie Gwaltney, VP of Toys at TOMY International.

Spin Master, Jennifer Dodge

Spin Master Entertainment greenlights first original film

“As we broaden our content portfolio, we’re partnering with leaders in the industry to tell original, engaging stories, while also leveraging our established catalogue of IP,” said Jennifer Dodge, President of Spin Master Entertainment.

Rainbow Designs, Pembe, Start Licensing, Charlie Day, Anthony Temple

Rainbow Designs to launch Pembe the Pink Cat plush in 2026

“Pembe creates a space to celebrate kindness and belonging – we’re proud to bring that spirit to life with toys that reflect the joy of self expression and inclusivity,” said Rainbow Designs MD Anthony Temple.

Asmodee, Dobble

Asmodee brings Dobble and The Lord of the Rings together in Dobble: Quest for the One Ring

This version of the popular game features symbols, objects and characters from The Lord of the Rings.

UNIQLO

UNIQLO celebrates 40 years of Sylvanian Families with t-shirt collection

The designs feature characters from the brand’s Baby Collectibles series.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.