Dumb Ways to Die gets the card game treatment from Spin Master

Posted on 7th March 2023 By Billy Langsworthy

Spin Master, Dumb Ways to Die
Dumb Ways to Die ­– the brand that began life as an Australian public safety campaign from Metro Trains – has now entered the board game space thanks to Spin Master.

The campaign first went viral in 2012, but the song used in the campaign has recently taken off on TikTok.

In the game, each player starts with three lenticular Animated Bean Death Cards, and the last person to have one or more Beans alive is the winner.

The Dumb Ways to Die card game launches this summer and you can check out the original campaign video below:

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Dumb Ways to Die Spin Master

More Recent News

SAMG, Mattel, KPop

SAMG Entertainment to bring Mattel’s KPop Demon Hunters range to South Korea

The first products to launch will be collectible keyrings, while mini figures and plush items will be released in July.

Hasbro, Darby Campbell, Matt Proulx

Hasbro, Safe Harbor Development and Kingsmen Xperience detail The Play District: Powered by Hasbro

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

Mattel

Mattel Studios readies Masters of the Universe: Tales from Eternia

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.

Playmobil, Mitch Levene, Niraj Virji

Playmobil lands at WHSmith stores across the UK

“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.

Spielwarenmesse

Registration now open for Spielwarenmesse 2027’s International Game Inventors Convention

Taking place on Friday February 5th 2027, the event will once again see game designers present their concepts to publishers at Spielwarenmesse.

Toy Association, Greg Ahearn

The Toy Association launches the Toy Desk to connect members with resources, expertise and services

“The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community,” said Greg Ahearn, President & CEO of The Toy Association.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.