Eolo Toys launches Biggies, a ‘first-of-its-kind’ inflatable plush invented by Fun-damental Invention in partnership with ToyZone
Biggies, a ‘first-of-its-kind’ inflatable animal plush from Eolo Toys, has landed in the UK.
Biggies boasts a ‘pump-it-up-plush’ action that reveals an animal 10 times its size in the box. Kids peel off the tab on the side of the box to reveal the foot pump inside. As they start pumping, the box grows and the sides bulge until the huggable Biggies plush explodes out of the packaging and is revealed.
The concept was invented by the team at Fun-damental Invention in partnership with ToyZone, and comes to the UK via Click Distribution.
There are four Biggies to choose from – a Unicorn, Dragon, Rabbit or Puppy – and the range is available at retailers including Smyths, The Entertainer, Claire’s Accessories, Argos and B&M
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Board Game Club’s Play Creators special lands with a bang
“We had a strong menu on offer, full of fresh tabletop treats, and it was wonderful to see such a broad mix of guests enjoying them,” said Lesley Singleton, Founder of Playtime PR and Co-Founder of Board Game Club.
Pulling together, lifting up and building partnerships: a heartfelt conversation with David Vonner
“Maybe my purpose is to bring people together…” Designer David Vonner on values, purpose and more.
Simon Kohler on his new book, Hornby TT:120 – One Size Fits All, and the key to designing authentic models
“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches
Mattel teams with Billie Eilish for UNO Canvas Deck
“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.
Mattel details leadership reorganisation, with Roberto Stanichi promoted to EVP and Chief Global Brand Officer
“Roberto has driven the Vehicles category to new heights, embodying the Hot Wheels ‘challenger spirit’ and consistently leading with an enterprise mindset,” said Ynon Kreiz, Chairman and CEO of Mattel.
Craft Buddy to launch Fuzzballs Crystal Art ranges
“Fuzzballs is a fantastic addition to our licensing line-up, and our first foray into kawaii pop culture,” said Gary Wadhwani, Co-Founder of Craft Buddy.
Popular Articles
Gavin Waxkirsh talks GW Development, Camden Games – and the origins of Polaroid: The Game
Pulling together, lifting up and building partnerships: a heartfelt conversation with David Vonner
Game designer and author James Wallis discusses his new book, Everybody Wins: The Greatest Board Games Ever Made
Simon Kohler on his new book, Hornby TT:120 – One Size Fits All, and the key to designing authentic models
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
