The Koyo Store eyes toy partnerships as it grows licensed portfolio

Posted on 22nd November 2018 By Billy Langsworthy

The Koyo Store
The Koyo Store, a new entertainment merchandise specialist, is looking to secure partnerships with toy companies as it grows its line of licensed badges, coins and charms.

The firm has already secured a number of official licences from top video games and entertainment brands, with ranges including emoji, Rainbow Six Siege, World of Tanks, World of Warships, Thunderbirds and Captain Scarlet.

“We are seeing a resurgence in retro-style merchandise such as pin badges, particularly in the video games and entertainment sectors,” said Lee Townsend, the founder of The Koyo Store.

“We’ve been delighted with the response from consumers – and the trade – since we launched earlier this year. We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences.”

More licences are due to be announced shortly, and the firm has outlined a desire to work with toy and game brands in the near future.

Charms Coins Lee Townsend Licensed Badges The Koyo Store

More Recent News

Jazwares, Miraculous, Roz Nowicki, Judd Karofsky, Jeremy Padawer

Jazwares signs as global master toy partner for Miraculous

“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.

Circana, Melissa Symonds

Construction and collectibles help UK toy market grow to £3.9bn, reports Circana

“After a strong year of growth in 2025 and more to come in these final weeks, we’re heading towards 2026 with real momentum,” said Melissa Symonds, UK Toys Director at Circana.

DreamToys

Toy Retailers Association details DreamToys list of top toys for Christmas 2025

“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.

Asmodee, Unexpected Games

Asmodee and Unexpected Games to launch Cozy Stickerville in 2026

“One of my core philosophies of this game is personalising – there’s no wrong way to play,” said designer Cory Konieczka.

Burt Meyer

Prolific inventor Burt Meyer – whose creations included Mouse Trap and Rock ’Em Sock ’Em Robots – has passed away

The inventor, designer and adventurer Burt Meyer died on October 30th. He was 99.

TOTY

TOTY Awards 2026 finalists revealed

“Each TOTY finalist is a testament to the creativity that defines the toy industry, which is always innovating to create products that spark joy, learning and social connections through play,” said Greg Ahearn, President & CEO of The Toy Association.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.