The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store is celebrating Pokémon’s 25th anniversary with a line of 25 exclusive trading cards available with McDonald’s Happy Meals.
There are four game cards available per Happy Meal, together with an accessory, created by The Marketing Store’s in-house product team.
Alongside the Happy Meal premiums themselves, The Marketing Store also developed a point-of-purchase communications kit that features an exclusive, iconic Happy Meal box which transforms into Pikachu, complete with pop-out ears!
The promotion will run across 120 countries across Europe, the US, Canada, Australia and LATAM.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
MGA Entertainment launches L.O.L. Surprise! Loves Care Bears dolls
“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.
Toniebox 2 paves way for “a new chapter of innovation”, says tonies
“Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures,” said Tobias Wann, CEO of tonies.
LEGO teams with Disney for LEGO Icons Captain Jack Sparrow’s Pirate Ship
Inspired by Disney’s Pirates of the Caribbean franchise, the 2,862-piece set boasts a raft of details.
Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment
“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.
Toho International teams with The Op Games for Clue: Godzilla
Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.
LEGO Batman: Legacy of the Dark Knight video game to land next year
“Our remarkable team at TT Games is working hard to deliver a fresh take on the beloved Batman universe,” said JB Perrette, President and CEO, Streaming & Games at Warner Bros. Discovery.
Popular Articles
Moose Toys’ James Austin-Smith on evolving the Cookeez Makery brand with Yum Yumz
Gamewright’s Jason Schneider on pitching, creativity and how working on Sesame Street helped shape his approach to product development
Toniebox 2 paves way for "a new chapter of innovation", says tonies
221B Baker Street inventor Jay Moriarty celebrates 50 years of his ever-popular game
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe