Opinions

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Matthew Veale, Senior Trainee Patent Attorney at Wynne-Jones IP covers what Open Innovation is and what it means for you and your intellectual property rights.

There’s more games, more players and more designers around than ever before. Games designer Brett J. Gilbert takes a look at what the explosive growth of the tabletop space means for those looking to ensure their game stands out from the crowd.

Creative consultant, Deej Johnson, looks at how firms unwittingly hinder creativity, and what to do instead.

Heayes Design’s Richard Heayes talks us through the inspiration behind Sceno, his new line of themed panels that bring bricks to life.

Ben Parfitt takes a look at the prospects for Nintendo’s new Labo launch, and what its biggest tests will be moving forward.

With its Toy Fair debut just two weeks away, MURO founder Jeremy Bond looks back at the origins of the line of personal busy boards, and what’s next for the firm.

Overworld Games has claimed its recent Total Recall board game failed to reach its Kickstarter goal as fans didn’t like the fact the artwork didn’t match the actors in the movie. Start Licensing’s Ian Downes takes a look at how likeness rights are a vital part of ensuring the success of licensed toys and games.