“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

“The launch response from the UK trade and consumers to our first licensed collaboration has been brilliant,” said Josh Beevor, Director at Orchard Toys.

“We saw it as an exciting new take on this game genre”: Ben Rathbone – SVP of Design at Ceaco – on Buffalo’s upcoming slate of titles.

“Inventing is playing”: Robert and Peter from Pace talk us through recent launches, including the Hot Wheels Transforming Rhinomite RC and Mattel’s Transforming Ariel Doll.

Jo’s session – The Mood Bears Mission – will delve into the origins and ethos of her mental wellness brand.

Brendan’s session will imagine a world where no one questions how crucial play is…

David’s session will look at the importance of unlocking imagination as inventors, inspiring it within kids and combating the ‘dark side of imagination’.

The new card features art from Simone Buonfantino.

“When he passed away, the outpouring of love was fantastic…” Fleur Tisdale on Simon Holdsworth