Read the 2026 Edition of the Mojo Nation Magazine online now

The 2026 Mojo Nation Magazine is available to read online now – or pick up a physical copy at London Toy Fair or Spielwarenmesse.

The magazine boasts design deep dives, in-depth interviews, opinion pieces and features, as well as a look at the creative process and origin stories behind the latest launches of Toy Fair season.

Inside are chats with:

• Spin Master’s Doug Wadleigh talks Jellykins, Primal Hatch success and innovation
• Jazwares’ David Winter talks us through the launch of the company’s new Games division
• Labyrinth designer Max Kobbert discusses the iconic game’s 40th anniversary
• Mattel’s Bobby Saygan on the design process behind the company’s first wave of KPop Demon Hunters dolls.
• Hasbro’s Ally Simpson talks Monopoly Deal: KPop Demon Hunters Edition.
• Karen Athill shares the speedy development process behind Funko’s KPop Demon Hunters offering
• Helvetiq’s Hadi Barkat reflects on a banner year – and looks ahead to what’s new
• We sit down with the creators behind Tickle Me Elmo, Furby and Bop It as the iconic items approach milestone moments
• Industry figures tell us what they want to see more – or less – of from the industry this year
• Designer Elizabeth Hargrave gives us the low-down on her new game, Sanibel
• The Loyal Subjects’ Jonathan Cathey talks authenticity, nostalgia and new launches
• And many, many more…

You can download the magazine here.

Or pick up a copy of the Mojo Nation Magazine from the Mojo Nation stand (B38) at London Toy Fair or from the Digital Media Point in NCC Ost at Spielwarenmesse.

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