Sharpe Matrix Licensing Group to relaunch Naughty Naughty Pets in 2026

Naughty Naughty Pets is set to be relaunched in 2026 under the guidance of Charlie Day and Stephen Stanley of Sharpe Matrix Licensing Group.

Created by Wendy Ann Gardner and first introduced in 2001, the quirky pet characters appeared across books, designer plush, pet accessories, novelty products and cartoon shorts.

Sharpe Matrix Licensing Group is giving the characters a new look, with the new range of collectible character toys coming complete with collectible trading cards and accessories that highlight each character’s naughty backstory.

“I am thrilled to see Naughty Naughty Pets come to life again with a fresh look,” said creator Wendy Ann Gardner, adding: “It’s amazing to think that these characters will continue to bring joy and laughter to old and new fans alike.”

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