Sharpe Matrix Licensing Group to relaunch Naughty Naughty Pets in 2026

“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches

“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.

“Roberto has driven the Vehicles category to new heights, embodying the Hot Wheels ‘challenger spirit’ and consistently leading with an enterprise mindset,” said Ynon Kreiz, Chairman and CEO of Mattel.

“Fuzzballs is a fantastic addition to our licensing line-up, and our first foray into kawaii pop culture,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Ice Cream Man: The Mortal Coil Shuffle is a custom-designed deck of cards – some will tell part of the story, other will cast spells on unwitting characters.

The game is based on co-designer Richard Borg’s Command & Colour system – seen in titles like Memoir ’44 and Battle Cry.