Simba Toys debuts ScreamerZ
Simba Toys has debuted a new plush brand in ScreamerZ.
The range spans three animals – a monkey, a bear and a rabbit – and when you press lightly on their belly, they open their mouth and scream.
If the belly is pressed a little harder, the screaming gets louder and only ends when you let go. The animals can be pressed and shaken at the same time to provoke a shriller scream.
Elsewhere, Simba has also detailed its new Bloxies collectables.
These animal stacking blocks launch in March and feature moving parts that are activated when the button on top of them is pushed. The characters can also be stacked, so that when the topmost Bloxie is pushed, the entire animal tower moves at once.
More Bloxie sets will land in the summer, along with playsets including the skate park and the snack bar.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Exploding Kittens details summer slate
“This upcoming slate of games are some of my favourites yet, including our first-ever board game,” said Elan Lee, Co-Creator and CEO of Exploding Kittens.
Cloudco Entertainment partners with Simba Toys for Care Bears plush
“The Care Bears have always been more than just plush toys – they represent optimism, comfort, and the power of sharing and caring,” said Bruce Cheltenham, Global Licensing Director, Toys & Hardlines at Cloudco Entertainment.
Cryptozoic readies Peanuts party game, The Doctor Is In
The game sees players answer Problem Cards – like ‘How much candy is too much candy?’ – with Advice Cards that feature classic Peanuts panels.
Toy and game legend Sir Torquil Norman, CBE, has passed away aged 91
Big Yellow Teapot inventor, philanthropist and founder of Bluebird Toys, Sir Torquil Norman, CBE, has died. He was 91.
University Games launches The Very Hungry Caterpillar Bake Shop matching game
It joins the company’s other Very Hungry Caterpillar titles, like Let’s Feed The Very Hungry Caterpillar and The Very Hungry Caterpillar Rainbow Picnic.
Ravensburger details Disney Lorcana indie store initiatives
“Working closely with our network of independent retailers gives us a first-hand opportunity to experience how players, influencers and stores interact with Disney Lorcana at a local level” said Ben Lovell, Disney Lorcana TCG Category and Sales Manager at Ravensburger.
Popular Articles
Loungefly details Monopoly collection
Bluebird Toys founder, Sir Torquil Norman, CBE, discusses his extraordinary career
Kiwizou's David Sainte-Cluque and Nathalie Heninger on what defines their new line of kids' games
Exploding Kittens details summer slate
Toy and game legend Sir Torquil Norman, CBE, has passed away aged 91
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
