Simba Toys debuts ScreamerZ

Simba Toys has debuted a new plush brand in ScreamerZ.

The range spans three animals – a monkey, a bear and a rabbit – and when you press lightly on their belly, they open their mouth and scream.

If the belly is pressed a little harder, the screaming gets louder and only ends when you let go. The animals can be pressed and shaken at the same time to provoke a shriller scream.

Elsewhere, Simba has also detailed its new Bloxies collectables.

These animal stacking blocks launch in March and feature moving parts that are activated when the button on top of them is pushed. The characters can also be stacked, so that when the topmost Bloxie is pushed, the entire animal tower moves at once.

More Bloxie sets will land in the summer, along with playsets including the skate park and the snack bar.

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