Sphero discontinues Disney line and looks to move away from licensed product

Sphero is discontinuing its line of Disney licensed robots, including BB-8, R2-D2 and its Ultimate Lightning McQueen.
App support will continue for “at least two years, if not longer,” Sphero CEO Paul Berberian told The Verge, but while the products sold well alongside a movie launch, interest waned over time as the movie became more distant and company data showed the toys weren’t used much after initial play time.
Sphero is now looking to bolster its educational ecosystem, focusing on getting more products into schools.
More Recent News
Paladone to launch LEGO range in 2026
“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power,” said Jim Downey, Chief Executive Officer of Paladone.
YuMe Toys details 2026 slate, spanning IP like One Piece, Hello Kitty and Molang
“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.
Schleich debuts first Eldrador concept store at American Dream Mall’s Toys R Us store
“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.
Spiel 2025 welcomes more visitors than ever before
“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.
Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria
The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.
Jazwares named official worldwide plush licensee for FIFA World Cup 2026
“From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.
Popular Articles

Ravensburger's Ryan Miller discusses 2025 highlights for Disney Lorcana – and his favourite aspect of the game

Schleich debuts first Eldrador concept store at American Dream Mall's Toys R Us store

Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria

Paladone to launch LEGO range in 2026

Pikkii and WITH Creative Director Ste Smith talks gifts, games, toys… And his creative process
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe


