Spiel debuts first-ever show mascot, Meeps
For the first time in its 40-year history, Spiel has a mascot – a kitten called Meeps.
The Essen-based show asked the board game community to choose the kitten’s name from a choice of five.
“The community chose the name and we think it’s very fitting”, said Carol Rapp, Managing Director of Merz Verlag.
“Meeps is inspired by ‘meeple’, a familiar term to those who like to play board games, and also alludes to the noise an animal might make – plus it just sounds cute.”
The kitten designed by game illustrator Michael Menzel.
More Recent News
Asmodee launches Moodbox Games – a new studio dedicated to US mass market party games
“Moodbox will become a hub for creativity and innovation,” said Jean-Sébastien De Barros, Chief Product Officer and EVP Publishing at Asmodee.
Clementoni launches Star Wars R2-D2 STEM Robot
The buildable R2-D2 STEM Robot kit offers a blend of ‘educational value, interactivity and brand power’.
Hasbro details TRON: Heroes of the Grid HasLab project
The set includes two Light Cycles and detailed figures of Flynn, Yori, Sark, Program and Tron.
Moose Toys details senior leadership updates
Ronnie Frankowski has moved into the role of Chief Executive Officer, with current CEO and co-owner Paul Solomon transitioning to the role of Executive Chairman.
Jazwares launches limited-edition Squishmallows to support American Cancer Society
“At Jazwares, we believe in making a meaningful impact in the lives of children and families through play,” said Laura Zebersky, President at Jazwares.
Ravensburger launches Disney Lorcana Collection Starter Set and Elsa Gift Box
“Collecting Disney Lorcana cards is so much fun that we wanted to make sure we had a super accessible way for fans to get started,” said Greg Tito, Ravensburger Director of Communications for Disney Lorcana TCG.
Popular Articles
Asmodee launches Moodbox Games – a new studio dedicated to US mass market party games
Helvetiq’s Hadi Barkat on Odin, Chit Chat and the upcoming Easy Go range
Moose Toys details senior leadership updates
The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys
Mattel partners with BBC Studios for Doctor Who Barbie dolls
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe