Spielwarenmesse 2019 to boast dedicated area for tech toys

Posted on 15th June 2018 By Billy Langsworthy

Spielwarenmesse 2019
Spielwarenmesse will boast a dedicated area for tech toys for the first time at next year’s show.

Smart toys and virtual games will be found alongside construction sets for programmable robots, electronic educational toys, RC vehicles and drones at the Electronic Toys area in Hall 4A.

“The number of exhibitors in this sector is continually on the rise,” said Spielwarenmesse CEO Ernst Kick.

“By establishing this new area, we’re creating a bespoke and fitting environment for them.”

Off the back of the move, German company Jamara is moving to Hall 4A and Spin Master, which had been exhibiting its innovations in three different product groups, is now switching to a single location in the Electronic Toys area.

Spielwarenmesse Tech Toys

More Recent News

Funko, KPop Demon Hunters, Netflix

Funko readies KPop Demon Hunters Pop! vinyl figures

The collection includes figures of HUNTR/X bandmates Rumi, Mira and Zoey, as well as Saja Boys frontman Jinu.

MGA Entertainment, Care Bears, Josh Hackbarth, Robert Prinzo, Cloudco Entertainment

MGA Entertainment launches L.O.L. Surprise! Loves Care Bears dolls

“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.

Toniebox, Tobias Wann

Toniebox 2 paves way for “a new chapter of innovation”, says tonies

“Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures,” said Tobias Wann, CEO of tonies.

Lego, Disney

LEGO teams with Disney for LEGO Icons Captain Jack Sparrow’s Pirate Ship

Inspired by Disney’s Pirates of the Caribbean franchise, the 2,862-piece set boasts a raft of details.

Global Merchandising Services, Mattel, Backstreet Boys, Little People

Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

Toto International, The Op Games, Godzilla

Toho International teams with The Op Games for Clue: Godzilla

Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.