Spielwarenmesse 2019 to boast dedicated area for tech toys

Spielwarenmesse will boast a dedicated area for tech toys for the first time at next year’s show.
Smart toys and virtual games will be found alongside construction sets for programmable robots, electronic educational toys, RC vehicles and drones at the Electronic Toys area in Hall 4A.
“The number of exhibitors in this sector is continually on the rise,” said Spielwarenmesse CEO Ernst Kick.
“By establishing this new area, we’re creating a bespoke and fitting environment for them.”
Off the back of the move, German company Jamara is moving to Hall 4A and Spin Master, which had been exhibiting its innovations in three different product groups, is now switching to a single location in the Electronic Toys area.
More Recent News
LEGO readies The Goonies set
Brand-new elements were designed for Sloth’s pirate hat and bandana, and Mama Fratelli’s hair and beret.
Paladone to launch LEGO range in 2026
“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power,” said Jim Downey, Chief Executive Officer of Paladone.
YuMe Toys details 2026 slate, spanning IP like One Piece, Hello Kitty and Molang
“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.
Schleich debuts first Eldrador concept store at American Dream Mall’s Toys R Us store
“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.
Spiel 2025 welcomes more visitors than ever before
“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.
Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria
The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.
Popular Articles

Funko readies KPop Demon Hunters Pop! vinyl figures

Gabby’s Dollhouse gets the LEGO treatment

Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters

LEGO and SEGA debut Sonic the Hedgehog range

Cluedo at 75: The history and mysteries of the boardgame Clue… And why the inventor vanished!
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe


