Spielwarenmesse 2021 dated for July

Spielwarenmesse 2021 will take place at the Exhibition Centre in Nuremberg from July 20th to July 24th 2021.

In the face of the persisting Covid-19 pandemic, organiser Spielwarenmesse eG was forced to postpone the event for the first time in its history from January until the summer.

“My team and I are delighted to be organising a live event again, something the market is clearly longing for,” said Ernst Kick, CEO of Spielwarenmesse eG.

“In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.”

Now running from Tuesday to Saturday, organisers stated that the new choice of days ‘reflects the wish of many retailers and buyers to include an extra weekday’.


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