Posted on 5th March 2018
By Billy Langsworthy

Spin Master has acquired Gund, the oldest soft toy brand in the US, from Enesco.
“Gund’s iconic portfolio of toys has won the hearts – and hugs – of children around the world for more than a century,” said Anton Rabie, Spin Master co-chief executive officer and co-founder.
“We are thrilled to welcome Gund former owner and industry veteran, Bruce Raiffe, into the Spin Master family as our values closely align. We are focused on preserving Gund’s excellent reputation rooted in quality product and cherished memories that last a lifetime.”
Enesco CEO Todd Mavis added: “We’ve really enjoyed working with the entire Gund team and wish them continued success in their new partnership with Spin Master.”
The acquisition of GUND marks Spin Master’s 20th acquisition since the company was founded. The purchase consideration is $79.1m, which will be settled utilising Spin Master’s internally generated cash resources and its credit facility.
More Recent News
Brand-new elements were designed for Sloth’s pirate hat and bandana, and Mama Fratelli’s hair and beret.
“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power,” said Jim Downey, Chief Executive Officer of Paladone.
“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.
“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.
“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.
The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.