Spin Master expects Bakugan to reach “epic new heights” with new-look series

The upcoming Bakugan series will take the brand to “new heights”, according to Spin Master.

The new Bakugan series lands in September and boasts a ‘revamped anime style’. The first two episodes of the show will be previewed in August on Roblox at the All-Star Tower Defence experience, developed by metaverse game developers Gamefam.

“The Bakugan franchise will elevate to epic new heights as we further enhance the experience across entertainment and power up the gameplay through toys,” said Jeremy Tucker, Spin Master’s EVP and Global Chief Marketing Officer.

“We’ll deliver these new and unique experiences, driving collectability, and introducing new ways for Bakugan fans of all ages to battle and connect with the brand.”

On the toy front, new launches include Bakugan Special Attack range and the Bakugan Battle Arena, featuring multiple launch points, obstacles, storage and built-in camera stands enabling consumers to film the action on their mobile devices.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.