Students from five different countries to take part in the Miffy Design Challenge

100 students from five design different academies are set to take part in the Miffy Design Challenge.

The design challenge is inspired by the work of  Miffy creator, illustrator, artist and graphic designer Dick Bruna and institutions taking part include the UK’s Nottingham Trent University, The Netherlands’ University of the Arts Utrecht, Italy’s Istituto Europeo di Design Milano, Mexico’s Tecnolégico de Monterrey and the Hong-Kong Design Institute.

Students have been asked to incorporate simplification, sustainability and material safety into their designs, and Mercis will launch the winning designs in exclusive limited-edition signature plush that will be available in selected stores around the world.

A panel of jurors from participating schools, including well-known artists Massimo Giancon and Ronald van der Kemp, will guide the students and select the winners.

The designs of all the participants will form the basis for ‘The original Miffy Design Collection’, which will be on display throughout 2020.

———
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here


More Recent News

Hasbro debuts Play-Doh Pizza Delivery Scooter

The Play-Doh Pizza Delivery Scooter comes with 10 modelling compound colours and 16 pretend accessories

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.