Bahri Kurter

Playmobil, Barbie, Bahri Kurter, Ruth Henriquez

Playmobil to launch Barbie playsets in 2026

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.

Playmobil, Mattel, Bahri Kurter, Ruth Henriquez

Playmobil to launch Monster High playsets

“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.

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