Children

The firm behind the Book of Beasties card game is aiming to reach over six million primary aged children by donating its remote wellness kit to thousands of primary schools in the UK.

“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.

We caught up with Space Cowboys’ François Doucet to find out more about why the studio enjoys working with new artists.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.