Chris Isitt
Industry consultant Chris Isitt on fan culture, dress-up struggles – and what toycos should consider when evaluating a brand
“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.
Popular Articles
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Hasbro's Shelby Bowman on why brands like LITTLEST PET SHOP and LITE-BRITE continue to resonate
Spirograph at 60: Meet Duncan Fisher, son of Denys Fisher – the inventor of Spirograph, Cyclex and Stickle Bricks!
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
