Dolls

The move forms part of Disney’s broader commitment to environmental stewardship.

Frances Cain on A Girl for All Time, Dragons’ Den and dolls with purpose.

“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

As the firm launches Brownie Lottie, we caught up with Arklu’s creative director, Isla McGuckin, to find out her thoughts on the state of creativity in the doll space.