Fi Murray

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

Making Things Studio’s Fi Murray on why today’s sizzle reels need to do much more than dazzle…

Gibsons’ Abstractable comes from Making Things’ Fi Murray while Big Potato’s Whirly Derby is invented by Tedman Getschman.

“We wanted to combine pop-culture collectability with trickshot play that felt energetic and competitive,” said Making Things’ Fi Murray.

With 2025 in full swing, design and invention figures discuss the exciting opportunities and tricky troubles ahead…

We ask publishers and designers about whether Sky Team’s success could spark a wider interest in two-player games.

Which personality type is more useful for a career in toy and game invention? Inventors share their thoughts…

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.