Jazwares

“Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.

The Squishmallows figures boast squishable bellies thanks to special ‘SquishBriks’.

“The Play Creators Festival is where innovation meets opportunity,” said Jazwares’ Magdalena Eichhorn.

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

The range kicks off with Glinda and Elphaba Squishmallows.

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

BlueJ Manager Magdalena Eichhorn reveals the areas she feels are ‘underserved’ by inventors.