Jazwares

“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.

The Squishmallows figures boast squishable bellies thanks to special ‘SquishBriks’.

“The Play Creators Festival is where innovation meets opportunity,” said Jazwares’ Magdalena Eichhorn.

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

The range kicks off with Glinda and Elphaba Squishmallows.

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

BlueJ Manager Magdalena Eichhorn reveals the areas she feels are ‘underserved’ by inventors.

The Op’s Tony Serebriany, PlayMonster’s Dianne Lauble and Jazwares’ Magdalena Eichhorn will discuss how they approach presenting – and championing – inventor concepts internally.

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Gerhard Runken – Senior Vice President of Brand at Jazwares – takes us inside the toy sensation that is Squishmallows.