Jon Elliot

Inventor Assim Ishaque and Character’s Jon Elliott discuss the origins – and potential – of the pixel craft brand Simbrix

Simbrix creator Assim Ishaque and Jon Elliott – R&D Manager at Character Options – discuss what made the idea click with Character.

Character Options’ Jon Elliott on the new product categories driving innovation in the toy space

We caught up with Character’s R&D operations manager to discuss his start in the world of toy design, and how he assesses the state of creativity in the industry at present.

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