Loyal Subjects

Dina Al Rifai – Creative Director at The Loyal Subjects – on how being a collector shapes her approach to design

“I usually start with the emotional hook – what is this product supposed to make someone feel?” In conversation with The Loyal Subjects’ Dina Al Rifai.

Jonathan Cathey – CEO and Founder of The Loyal Subjects – talks authenticity, nostalgia and new launches

“You’ve got to infuse it with some authentic energy and spirit”: Jonathan Cathey on The Loyal Subjects’ approach to toy design.

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Loyal Subjects

Dina Al Rifai – Creative Director at The Loyal Subjects – on how being a collector shapes her approach to design

Jonathan Cathey – CEO and Founder of The Loyal Subjects – talks authenticity, nostalgia and new launches

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