Melissa Symonds
Construction and collectibles help UK toy market grow to £3.9bn, reports Circana
“After a strong year of growth in 2025 and more to come in these final weeks, we’re heading towards 2026 with real momentum,” said Melissa Symonds, UK Toys Director at Circana.
Sports and animé brands driving growth of licensed toys in Europe, reports Circana
“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.
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