Michaela Edgerley Šťovíček

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.