Middle-earth Enterprises

“Becoming the exclusive category manager for such iconic works is an exciting milestone and a testament to 25 years of a successful relationship with Middle-earth Enterprises” said Thomas Koegler, CEO of Asmodee.

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.