Moose Toys

Moose Toys’ Audrey Freda Tam on bringing a beauty-inspired twist to slime play with Gui Gui

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

Moose Toys joins Mojo Pitch 2025

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

Moose Toys to enter STEM category through CrunchLabs collaboration

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

Moose Toys brings beauty and slime together in Gui Gui

“Moose’s expansion into new categories is always disruptive, and consumers take notice because they know we’re bringing innovation and a fresh new feel,” said Paul Solomon, CEO at Moose Toys.

Moose Toys details Amazing Digital Circus toy range

“We’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are,” said Paul Solomon, CEO of Moose Toys.

Moose Toys bolsters Bluey collection with Supermarket playset and Chat Mates

The multi-level Supermarket Playset spans three stories and four play areas.

Moose Toys teams with Netflix for One Piece toy line

“We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series,” said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.

Moose Toys’ Rowen Wagner on why XOX Kweenies is shaping up to be something special

Rowen Wagner – Head of Design for Girls, Youth Electronics and Activities at Moose Toys – on why XOX Kweenie looks to be something special.

Challenges and opportunities…

With 2025 in full swing, design and invention figures discuss the exciting opportunities and tricky troubles ahead…

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

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