Moose Toys

Moose Toys’ James Austin-Smith on evolving the Cookeez Makery brand with Yum Yumz

James Austin-Smith, Innovation Director at Moose Toys, talks us through the origins of Yum Yumz – and how the team approaches extending its popular brands.

Deirdre Cross discusses Menagerie – the new game from Moose Toys – and tells of its fantastic origins…

How Moose Toys is bringing Menagerie to market… A Prospero Hall game championed by Deirdre Cross.

Moose Toys acquires Bananagrams

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

Moose Toys welcomes Ben Krenz as Global General Manager for its Games division

“This is an exciting opportunity to help shape a division that’s already achieved so much in such a short time,” said Krenz.

Moose Toys’ Audrey Freda Tam on bringing a beauty-inspired twist to slime play with Gui Gui

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

Moose Toys joins Mojo Pitch 2025

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

Moose Toys to enter STEM category through CrunchLabs collaboration

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

Moose Toys brings beauty and slime together in Gui Gui

“Moose’s expansion into new categories is always disruptive, and consumers take notice because they know we’re bringing innovation and a fresh new feel,” said Paul Solomon, CEO at Moose Toys.

Moose Toys details Amazing Digital Circus toy range

“We’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are,” said Paul Solomon, CEO of Moose Toys.

Moose Toys bolsters Bluey collection with Supermarket playset and Chat Mates

The multi-level Supermarket Playset spans three stories and four play areas.

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