Moose Toys

“With innovation at the heart of Moose’s mission to make kids super-happy, this event is perfect and holds a concrete spot in our calendar,” said James Austin-Smith, Innovation Director at Moose Toys.

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

“I’m looking forward to innovating with a new team down under in Australia within the Girls space,” said Audrey.

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

“We are excited to be returning to the brilliant Mojo Pitch and are looking forward to talking about great ideas and opportunities with the awesome inventors we know – and those we are yet to meet!” said James Austin-Smith, Head of R&D and Product Design at Moose Toys UK.