Play

“We’ve had to build a design language from scratch.”: Ravensburger’s Alexander Loehr, International Category Director for Infant/Toddler, and Christine Meier, Team Lead Editorial for Infant & Toddler Books, on tackling a new age group for the company.

“We are convinced that playing games harbours greater potential and can play a truly educational and developmental role in our society,” said Stéphane Carville, CEO of the Asmodee Group.

“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.

Tokyn CEO and co-founder Evan Kline talks us through how his new app is looking to ‘reconnect the world through play around the table’.

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

“Having heard great things about the event in recent years, it was difficult to ignore for 2020,” said Lewis Allen, Product Development Director at Hacche Retail.

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.

Modern Games is a new games company specialising in merging physical and digital play.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.