Spin Master

Ahead of the game’s launch next month at Gen Con, we caught up with Metzler to learn more about the origins of Spin Master’s latest Marvel game.

“This session will have the entire eco-system covered, from concept ideation, to pitching, to what makes something a great fit for the shelves of John Lewis,” said Mojo Nation’s Billy Langsworthy.

“Spin Master is looking forward to participating once again in one of the most innovative events that showcases the UK’s top talent,” said Spin Master’s Director of Inventor Relations, David Winter.

The course series will focus on entrepreneurship in the toy industry and provide key perspectives on what it takes to bring great ideas and inventions to market.

“We expect our competitors to respect Spin Master’s intellectual property and will take forceful steps if we believe our rights are being infringed,” said Ben Gadbois, Spin Master’s Global President and COO.

The event, held during New York Toy Fair, celebrates the brightest women in the toy, licensing and entertainment industries.

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

“Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business,” said Ben Gadbois, Spin Master’s global president and COO.

We caught up with Metzler to learn more about his approach to game design, and how he looks to build his games around the emotional experience he wants players to have.

Gross product sales for activities, games and puzzles was up 29.9%, fuelled by Gund sales and a strong showing for Spin Master’s games portfolio.