Ste Smith
Pikkii and WITH Creative Director Ste Smith talks gifts, games, toys… And his creative process
“The world of licensing ideas is incredible!” Ste Smith on having ideas for WITH Creative and Pikkii.
Chasing, ghosting and feedback: Inventors discuss post-pitch follow up
How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.
Why design? Industry figures tell us what set them on the path to design
A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.







