WildBrain CPLG

“There is significant potential for building a broad cross-category merchandise program for this popular Arab hero,” said Neesha Krishna, Managing Director for MENA and South Asia at WildBrain CPLG.

“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.