TechUp showcases new lines from Mattel, X2 Games and Reach Robotics at SXSW Gaming

“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.

“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.

“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.

“This partnership aims to inspire creativity and inclusivity,” said Pharrell.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“Starting with Social Ladder and Too Far, the Sidemen look to create a family of outrageously social games, each with their own unique personality,” said Harry North, Brand Manager at Hot House Games.