Tela’s Gabi Drew to explore ‘Creating with True Value’ at Play Creators Conference 2025

“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.

Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.

“For us as a UK based creative team, the Mojo Pitch is such a great event to have on our doorstep,” said Jon Elliott, Head of R&D at Character Options.

“Innovation and inspiration are what keeps our industry alive and we are hoping to find plenty of both over the course of the event,” said University Games’ Richard Wells.

“The Mojo Pitch is a highlight on our calendar – it’s a great event for finding innovation and connecting with the inventor community,” said Josh West, Head of Product Design & Inventor Relations at ThinkFun.

“This buzzing hub of creativity and wild ideas is one of our favourite stops on the innovation trail,” said Helen De La Cruz, Senior Director of Inventor Relations at Spin Master.