Universal Products & Experiences details expansive Wicked: For Good toy slate
Universal Products & Experiences has detailed the toy line-up for its upcoming Wicked sequel, Wicked: For Good.
The film arrives on November 21st and the full licensing line-up spans apparel, accessories, footwear, home décor, drinkware, beauty, toys, publishing and more.
“Expanding the world of Wicked has been an extraordinary journey, and we’re thrilled to bring its powerful themes and iconic characters into fans’ everyday lives,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.
“We’re introducing new home and lifestyle collaborations for Wicked: For Good and celebrating the film in a way that fans can truly feel and take home – through bold, expressive merchandise across retail and our theme parks.”
The full slate of toy and game partners is listed below:
• American Girl
• Build-A-Bear
• Basic Fun
• Disguise
• Funko
• Insight Editions
• JAKKS Pacific
• Little People Collector
• The LEGO Group
• Mattel
• Müller
• The Noble Collection
• Polly Pocket
• Random House Children’s Books
• Squishmallows
• UNO
From next month, product collections will also debut at Universal Studios theme parks around the world, including updates to the retail experiences at both Universal Orlando Resort and Universal Studios Hollywood.
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