Posted on 11th April 2025
By Billy Langsworthy

Wyncor has launched its latest brand, Kwaaks! – a line of collectible plush duck toys.
Each Kwaaks! character combines a soft plush body with a rubber beak and is customisable with accessories. Available in two sizes, the line features eight collectible styles. The range lands in France first, landing at retailers like JoueClub, La Grande Récré, Monoprix and Amazon in June.
Wyncor is also looking to develop the brand across apparel and publishing. currently developing an extensive product line for the property to include apparel and publishing.
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
“We’re thrilled to launch it first in France with the support of our incredible retail partners, with additional countries and retailers to be announced soon.”
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Read a digital copy via this link, or pick one up from the Mojo Nation stand (B38) at London Toy Fair or from the Digital Media Point in NCC Ost at Spielwarenmesse.
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